Two inter-connected circles. On the left, a solid green circle represents the “functional” aspects of a product or service. On the right, a larger blurred blue circle represents the more abstract and emotional aspects of “belief” in a product or service. The two circles blend in the middle with a connecting black line.
Finding the balance of function and belief. The rational with the emotional. The tangible and the intangible.


A style board, showcasing core assets of the new visual identity

As Idean grew from 170 to 750+ people in the space of a year, evolving the story of our brand became crucial to scaling successfully.


How Design and Brand teams can play better together to create more meaningful experiences.



Inspiration for the team — A project (owned in full) by Stuart Matthews titled ‘More than 90 minutes’


A showcase of appreciation for great ideas, design, art and inspiration from around the globe

Steve Whapshott

Creative Director / Designing products with purpose and brands with bold futures @frogdesign

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store