Steve Whapshott – Medium

Steve Whapshott

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Steve Whapshott
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The Startup

Designing for the future: How AI can power greater human experiences

A new era of Generative AI Design will bring new value across the entire design process and power greater experiences.

5 min readAug 1, 2023

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A visually disrupted, part blurred woman gazing from left to right in a trance. The image is saturated in bright purple and yellow gradient mapped colour tones.

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Steve Whapshott
in
The Startup

Belief Beyond Function: How to Activate Purpose in Your Product

What you can do to build a greater narrative into your product or service.

6 min readMar 2, 2021

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Two inter-connected circles. On the left, a solid green circle represents the “functional” aspects of a product or service. On the right, a larger blurred blue circle represents the more abstract and emotional aspects of “belief” in a product or service. The two circles blend in the middle with a connecting black line.

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Steve Whapshott

Fieldnotes: Bringing people together around intelligent movement.

Learnings gathered at Einride Mesh, May 2022.

4 min readJun 6, 2022

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A conference screen displaying a small section of a vehicle. In front of the screen is Robert Falck, CEO Einride. In the foreground is the silhouette of the audience.

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Steve Whapshott

Designing the future of travel for common good.

Reimagining the value economy to drive greater experiences for people and planet.

6 min readNov 16, 2021

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A scenic landscape depicting the sea in the foreground, mountainous rocky landscapes in the background and above the beautiful green-tinted northern lights. Overlain the text reads: the future of travel.

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Steve Whapshott

Rebranding a global organisation from the inside

How we launched a global brand (in six months) and the things we learned along the way

7 min readAug 29, 2019

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Rebranding a global organisation from the inside

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Steve Whapshott
in
UX Collective

The design & brand gap

How Design and Brand teams can play better together to create more meaningful experiences.

5 min readFeb 26, 2019

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Steve Whapshott

Effective design, feedback and working relationships

Learnings for building positive interactions with your client and design team.

4 min readOct 25, 2017

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Effective design, feedback and working relationships

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Steve Whapshott

Designing a future fan experience

Learnings from working with one of the world’s biggest football clubs.

7 min readAug 24, 2017

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Designing a future fan experience

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Steve Whapshott

GoodFromYou

For the good of creativity

3 min readMar 16, 2017

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GoodFromYou

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Steve Whapshott

Steve Whapshott

Creative Director / Designing products with purpose and brands with bold futures @ Publicis Sapient, ex Frog Design, ex Idean

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