It’s never been easier to launch a new product. According to Harvard Business School, annually more than 30,000 new consumer products are launched.
But with this fast-track to launch comes a hard truth: of the 30,000 new consumer products launched, 95% fail.
The competition for customer attention has never been greater.
The market is flooded — all with “the next big thing” — ready to grab at your attention.
The effect is a sea of product and business mediocrity.
What’s led to this state of the market? And what can you do to avoid “industry norming” and stand out?
How we launched a global brand (in six months) and the things we learned along the way
But inspiring, driving and owning a brand at scale is no mean feat. Branding agencies will tell you as much — with the eye-watering costs and the odd emerging grey hairs to prove it. We set out on a journey to tackle this head on, by putting our people first and at the heart of our brand.
As thinkers, makers and doers, we aim to live by example. So as the company grew into 2018, we were determined to revisit the brand to…
In a world of fast-moving, user centred product design sprints, the value of brand can easily be overlooked.
A recent project highlighted this increasingly common problem.
As we finished the fifth sprint of six, a question arose. “When will Brand see this?”
A good question. One that had actually been discussed at length at the beginning. One that, it was decided, could be addressed at a later date in favour of moving quickly. One that came back to bite.
In this example, we were working on designing an experience for a digital product to bring people and knowledge closer together…
Learnings for building positive interactions with your client and design team.
It’s why you’re here. The specialist. The professional. The much needed fresh perspective. The creative energy your client needs to overcome the challenge that lays before them. After all, they aren’t designers, trained in colour theory with an in-depth understanding of user personas and the Bauhaus movement. But they are professionals in their own right and they have a view to share.
It can be easy for people to get lost in the soft, squishy world of the designer when colour palettes, fonts and visual treatments are being discussed…
Creative Director / Designing products with purpose and brands with bold futures @IdeanUK