It’s never been easier to launch a new product. According to Harvard Business School, annually more than 30,000 new consumer products are launched.
But with this fast-track to launch comes a hard truth: of the 30,000 new consumer products launched, 95% fail.
The competition for customer attention has never been greater.
The market is flooded — all with “the next big thing” — ready to grab at your attention.
The effect is a sea of product and business mediocrity.
What’s led to this state of the market? And what can you do to avoid “industry norming” and stand out?
How we launched a global brand (in six months) and the things we learned along the way
But inspiring, driving and owning a brand at scale is no mean feat. Branding agencies will tell you as much — with the eye-watering costs and the odd emerging grey hairs to prove it. We set out on a journey to tackle this head on, by putting our people first and at the heart of our brand.
As thinkers, makers and doers, we aim to live by example. So as the company grew into 2018, we were determined to revisit the brand to…
In a world of fast-moving, user centred product design sprints, the value of brand can easily be overlooked.
A recent project highlighted this increasingly common problem.
As we finished the fifth sprint of six, a question arose. “When will Brand see this?”
A good question. One that had actually been discussed at length at the beginning. One that, it was decided, could be addressed at a later date in favour of moving quickly. One that came back to bite.
In this example, we were working on designing an experience for a digital product to bring people and knowledge closer together…
Learnings for building positive interactions with your client and design team.
It’s why you’re here. The specialist. The professional. The much needed fresh perspective. The creative energy your client needs to overcome the challenge that lays before them. After all, they aren’t designers, trained in colour theory with an in-depth understanding of user personas and the Bauhaus movement. But they are professionals in their own right and they have a view to share.
It can be easy for people to get lost in the soft, squishy world of the designer when colour palettes, fonts and visual treatments are being discussed…
Learnings from working with one of the world’s biggest football clubs.
A s part of a recent digital transformation project with a top-flight football club, I got the chance to tap into global research to learn about the state of the broad and diverse fan-drivers at play in the world of sport. Many factors contribute to the needs of fans around the world, including cultural maturity, social influencers, access and availability. For clubs these days, understanding this information is critical to staying relevant and continuing to grow.
The problems a lot of clubs face these days is that they aren’t…
For the good of creativity
Its been a number of years now since Charlie and I started logging creative inspiration and references. It began way back when we worked at an agency together and craved inspiration to inspire and share. The problem was a frustration at the lack of consistently great creative resources and ideas. The time spent trying to remember where we saw ‘that thing’ or ‘the thing that did X’ led to the need for a simple reference log.
What began as our personal log of ideas, fast became an outward-facing show of appreciation to the people behind…